What to do when product velocity breaks the speed of adoption
Agree with Cleo. “Selective” product launches like described in Notion is the way to go. And I also liked the personalized recommendation for particular features depending on product usage and needs.
Great article!
> Does that mean you should slow down?
> Definitely not.
Definitely it does. Overproduction before a bottleneck is waste.
The steps to handling a constraint, from the Theory of Constraints:
1. Identify the constraint (done)
2. Exploit the constraint
3. Subordinate everything else (reduce production upstream)
4. Elevate the constraint (put more people in user education)
5. Repeat with the new constraint
Love this comment. It’s correct — and also slightly impractical in a scaling startup.
At a factory, you slow the line. At an engineering-led startup with a culture built around autonomy... good luck with that.
As a product marketer, upstream isn’t in my locus of control. What is? What we push through the constraint.
Same shipping velocity. Fewer loud things.
(Appreciate the TOC purism though 👌)
Agree with Cleo. “Selective” product launches like described in Notion is the way to go. And I also liked the personalized recommendation for particular features depending on product usage and needs.
Great article!
> Does that mean you should slow down?
> Definitely not.
Definitely it does. Overproduction before a bottleneck is waste.
The steps to handling a constraint, from the Theory of Constraints:
1. Identify the constraint (done)
2. Exploit the constraint
3. Subordinate everything else (reduce production upstream)
4. Elevate the constraint (put more people in user education)
5. Repeat with the new constraint
Love this comment. It’s correct — and also slightly impractical in a scaling startup.
At a factory, you slow the line. At an engineering-led startup with a culture built around autonomy... good luck with that.
As a product marketer, upstream isn’t in my locus of control. What is? What we push through the constraint.
Same shipping velocity. Fewer loud things.
(Appreciate the TOC purism though 👌)