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Non-obvious pricing advice for startups
Charge anything, changing pricing is OK, and other lessons we've learned at PostHog
Oct 27, 2025
•
Ian Vanagas
48
1
40 things we’ve learned about marketing for developers
Lessons learned about brand, content, paid ads, SEO, LLMs, and more
Jul 21, 2025
•
Ian Vanagas
67
7
9
The hidden benefits of being an open-source startup
How being open source helps us win
May 15, 2025
•
Ian Vanagas
57
6
4
Non-obvious SEO advice for startups
Win the web with 10 weird tricks, Google hates me
Feb 20, 2025
•
Andy Vandervell
77
3
3
How to do sales with no experience
What I learned from selling PostHog as a first-time founder
Oct 31, 2024
•
James Hawkins
78
3
4
How not to be boring
Stand out or die trying
Sep 12, 2024
•
James Hawkins
63
6
4
How we got our first 1,000 users
What we learned in our first six months
Jun 20, 2024
•
James Hawkins
57
2
6
How software salespeople screw you over
And how to fight back
Jun 6, 2024
•
Charles Cook
25
3
3
Defining our ICP is the most important thing we ever did
You'll never find product-market fit without it
Jan 25, 2024
•
Andy Vandervell
31
1
5
Startup marketing for noobs
Product + hedgehog cartoons = IPO?
Dec 5, 2023
•
Charles Cook
and
Andy Vandervell
25
1
1
Why we sell features, not benefits
Marketing lore tells you to focus on the why, not the what. It's wrong.
Aug 3, 2023
•
James Hawkins
25
What we've learned about product-market fit
Fundraising + press ≠ product-market fit + 12 more lessons
Jun 8, 2023
•
Andy Vandervell
20
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