Getting users

The stuff nobody tells you about startup marketing

Doing weird stuff on the internet is optional but recommended

May 6 • Charles Cook

Non-obvious pricing advice for startups

Charge anything, changing pricing is OK, and other lessons we've learned at PostHog

Oct 27, 2025 • Ian Vanagas

40 things we’ve learned about marketing for developers

Lessons learned about brand, content, paid ads, SEO, LLMs, and more

Jul 21, 2025 • Ian Vanagas

The hidden benefits of being an open-source startup

How being open source helps us win

May 15, 2025 • Ian Vanagas

Non-obvious SEO advice for startups

Win the web with 10 weird tricks, Google hates me

Feb 20, 2025 • Andy Vandervell

How to do sales with no experience

What I learned from selling PostHog as a first-time founder

Oct 31, 2024 • James Hawkins

How not to be boring

Stand out or die trying

Sep 12, 2024 • James Hawkins

How we got our first 1,000 users

What we learned in our first six months

Jun 20, 2024 • James Hawkins

How software salespeople screw you over

And how to fight back

Jun 6, 2024 • Charles Cook

Defining our ICP is the most important thing we ever did

You'll never find product-market fit without it

Jan 25, 2024 • Andy Vandervell

Startup marketing for noobs

Product + hedgehog cartoons = IPO?

Dec 5, 2023 • Charles Cook and Andy Vandervell

Why we sell features, not benefits

Marketing lore tells you to focus on the why, not the what. It's wrong.

Aug 3, 2023 • James Hawkins

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