Measuring success

WTF is activation and why should engineers care?

An engineer's guide to finding (and using) your product's activation metric

Feb 6, 2025 • Ian Vanagas

How to think like a growth engineer

Practical skills all engineers can learn from growth engineers

Sep 26, 2024 • Ian Vanagas

What engineers get wrong about analytics

Practical tips for engineers

Mar 11, 2024 • Ian Vanagas

Measuring product-market fit is more than vibes

A step-by-step guide to measuring product-market fit

Oct 12, 2023 • Andy Vandervell

10 things we've learned about A/B testing for startups

#1 Failure is inevitable. Embrace it.

Aug 24, 2023 • Ian Vanagas

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Product for Engineers

Measuring success